White space or “negative space” has become a fundamental concept in web design and more and more websites are embracing it. Recently we have seen the emergence of minimalist design, which not only impressed us with its simple appeal, but the way it rendered the information in front of the visitor. Designers are moving away from complex layouts to simple and clear ones, where white space remains the dominant element.
In web designing landscape, white space is a space between elements such as images, text, and columns in a design composition. In other words, it’s a portion of a web page that’s left blank or unmarked. Using white space, designers can create layouts that look clean and sophisticated.
Whitespace is extremely important for the usability and readability of a website. It emphasizes the elements better and make them noticeable to the user. There are basically two types of white space: micro and macro. Micro white space is the space between smaller elements, such as letters, words, list items, images, etc. macro, on the other hand, is a space between larger elements, such as a logo, navigation bar, blocks of content and more. Using less or more white space allows you to make your content look legible and helps you position your brand efficiently.
There are majority of websites which are embracing the concept of white space to ensure a pleasurable experience of their website users. And, in this post, I am going to unleash some truly stunning websites which are embracing white space design to deliver a seamless user experience.
So, let’s get started!
I really love the way Snowbird has used white space on its official website. The design looks clear, and simply amazing. The content is noticeable and all the elements are placed intelligently for a relaxing reading experience.
2. Si digital
Si digital website looks clean and quite interesting. What is that making this website truly stand out is the way its amount of content is provided and presented. You’ll admire the design work and there is a nice and balanced use of white space between the content and several website elements.
Tiffany’s brand positioning becomes quite evident in its official website design. There is a logical use of white space in the design, especially around the text and in between each line. There is a fine balance between the positive and negative space. The positive objects look large, yet still depict an optimum amount of white space around them. The design composition reflects Tiffany’s love for beauty and luxury.
Envision’s official website is a fine example of white space, harmonious layout, and brand positioning. Coupled with an easy to read typography, the website design uses header with a lot of white space to depict readability and sophistication. It’s a perfect way to improve the web user experience. The content showcases an appropriate usage of both positive and negative white space to make grasping information easier to the user. Furthermore, each line has more white space as compared to the positive space, which increases the legibility of a text and its processing.
Chanel’s official website is an epitome of elegance and an strategical use of white space. There is a nice design flow and influences readers attention. The website makes use of a large image and the navigation between each navigation element is flawlessly presented coupled with a positive space. The theme of luxury is reinforced with an additional white space between each letter.
The official website of Mailchimp is a clear evidence of functionality, usability, and impact. The white space is used to group different objects and increase the content legitimacy. Each group has an optimum amount of white space around it, which adds to its contemporary appeal. Also, the white space between each line makes the content all the more comprehensible and distinct.
The CB2 website looks vivid and interesting. The website utilizes more white space as compared to the positive space. White space is used as a solution to group different objects. Also, each element is surrounded with whitespace, which further adds to its modern appeal. This is something that leaves the design uncluttered and at the same time draws attention to the overall design.
8. Eighty3 Creative
Eighty3 Creative website is all about beauty and an effective use of white space. The website fantastically projects the grouping of different elements with the help of white space. Elements are placed quite interestingly that together create a feeling of sophistication and elegance.
The official website of Foundry is a true example of the adoption of white space design accompanied by a touch of magnificence. The website projects elements grouping efficiently and there is a fine balance between the content legibility and element placement.
superReal is a beautiful website with a focus on usability. The white space provided draws user attention and make the website absolutely readable.
And there we have it all. The above mentioned website examples clearly highlight the importance of white space in improving the brand exposure, user experience, and appearance.