Brands rely on slogans to convey their message or product USP (unique selling proposition). Many have been cemented in our lives, but I think we’ve all tried to strip down the marketing of certain brands to uncover the uncover what they really are, and are perhaps associated with perhaps ‘not so believable’ expectations.
Clif Dickens is a graphics designer who has taken a humorous take on brands we all know, and perhaps reflects what people may really see when they see a brand.
This is a lighthearted look at some brands we all know, from his website ‘Honest Slogans’. Have a look a these below, and see more at Clif’s website: honestslogans.com