E-commerce is a big business, these days, and it’s gaining momentum for all the good reasons. Online retailers are in full swing to enchant their customers and to get them what they love, within the comforts of their home. In order to run a successful online channel, there are certain factors one need to consider to keep customers returning on their website. Personalization and mobility are two key trends that are driving the e-commerce world incredibly.
E-commerce marketing and sales are gaining grounds, and playing a significant role in our lives. Online merchants continue to hire Magento developer to optimize their store in order to meet customer’s demand. Personalization and mobility are two leading examples of optimization. Both terms have their own importance when talking about e-commerce business methods. They provide a foundation to ensure your customer satisfaction and business operations.
In this article, we will discuss about the basics of personalization and mobility in e-commerce. The idea is to help you gain an in-depth knowledge about them, so that a professional e-commerce business can be built.
Personalization and Personalized Searches
Personalization is basically a level of general information which online shoppers share with retailers during transaction. The information could be anything- age, lifestyle, family, geographical location, or anything that is necessary to offer them a meaningful online shopping experience. According to the research conducted by Monetate, 94% online marketers consider personalization a key to deliver a relevant online shopping experience to their customers. Also, 91% marketers believe that big brands spend time and efforts perfecting the ways of using personalized data.
Personalization increases customer trust that is very important to ensure long term profits. Consumers are happy to share their information until it’s being used on their own terms. Companies should develop effective ways to win their customer’s confidence by giving them options such as “opt in” to share their data for quality purposes. With personalization, you can give your each customer a special treatment and make them feel that your brand genuinely understands their tastes and preferences.
Mobility is another term that is grabbing attention in the e-commerce realm. Given to the proliferation of smartphones and mobile-devices, it should come as no surprise that consumers use mobile phones for shopping purposes. When it comes to shopping, online retailers must ensure that their website has a mobile-ready design to cater mobile audience.
Google also considers mobility a key aspect of e-commerce websites. Studies have shown that websites that are not responsive end up making their customers riled up, and prevent them completing the transaction. Mobility is also critical to increase your website traffic and online purchases. While going mobile, retailers must analyze the typography, device dimensions, performance, etc., to create a delightful user experience. Mobiles and tablets are becoming the choice of online shoppers. The rise of digital technologies have given website owners better ways to provide an interactive and innovation consumer experience.
Mobility and personalization can together give uplift to an online shop. They must be included whenever you proceed towards Magento development. This is a great solution available to reinforce among them desire to buy things in the quickest and the simplest possible manner.