Today we’re featuring a British born designer and art director currently based in New York: Craig Ward
Craig published his first book in 2012 (Popular Lies about Graphic Design) which immediately became an Amazon best seller. It is now in its second edition which was published earlier this year.
The book is an attempt to debunk the various myths, mantras and misconceptions that permeate the industry of design. Tackling lighter subjects such as Helvetica’s supposed neutrality and urgent briefs, it also talks about more worthy topics such as the validity of design education, the death of print and pitch planning. – Craig Ward
Craig is known primarily for his typography – especially the “Bad typography is everywhere” poster. He has also worked on advertising campaigns where his art can be seen on magazines, billboards and posters for companies such as Peugeot, The Economist and products such as Hennessey, Ketel One & Gillette
His style is unpredictable yet successful. Craig is passionate about pushing type to its limits, blurring the lines between type and illustration. This is evident in several of his works where the art is formed or merged using realistic, physical elements.
Check out some of his work below:
[twocol_one_first] [/twocol_one_first][twocol_one_last] [/twocol_one_last]
[threecol_one_first] [/threecol_one_first][threecol_one] [/threecol_one][threecol_one_last][/threecol_one_last]